LIBROS DEL AUTOR: krittinee nuttavuthisit

2 resultados para LIBROS DEL AUTOR: krittinee nuttavuthisit

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  • Qualitative Consumer and Marketing Research
    Krittinee Nuttavuthisit
    This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitativ...
    Disponible

    103,02 €

  • Consumer Aesthetic Experience in a Retail Context
    Krittinee Nuttavuthisit
    This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains ...
    Disponible

    73,01 €