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Conceção de acções para melhorar o processo de comercialização agrícola

Conceção de acções para melhorar o processo de comercialização agrícola

Augusto Manuel Kahali Petuleinge / Jorge Alfredo González Pérez

51,75 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Botánica y ciencias de las plantas
ISBN:
9786208511173
51,75 €
IVA incluido
Disponible

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Sobre IBD

Com o objetivo de propor um conjunto de acções para melhorar o processo de comercialização do feijão, este trabalho foi realizado em mercados informais em Oshomokyo e na Alemanha entre fevereiro e maio de 2022. Este estudo foi considerado de natureza exploratório-descritiva. caraterísticas, foi possível descrever uma população, conhecer o comportamento e as qualidades do consumidor em relação aos produtos e ter conhecimento sobre a tendência da oferta e da procura. Utilizou-se um desenho não-experimental, recorrendo à observação e à investigação científica. Os dados de campo foram recolhidos em mercados informais onde foram entrevistados 8 consumidores (clientes) selecionados aleatoriamente e 11 vendedores, 6 na Alemanha e 5 em Oshomokyo. A informação recolhida foi processada através de tabelas e gráficos no Microsoft Word e Excel para Windows 10. De acordo com os resultados: a comercialização do feijão funciona segundo o modelo de venda produtor-coopers ou intermediário-atacadista-consumidor.

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