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Comunicazione e agroalimentare

Comunicazione e agroalimentare

Ana Luiza R. Carvalho / Christiane Reis Milagres

39,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209157479
39,35 €
IVA incluido
Disponible

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Sobre IBD

Questo libro racconta i risultati positivi ottenuti da Canchim Barro Branco con l’implementazione di un Piano Integrato di Comunicazione Aziendale (PICE). La storia dell’allevamento specializzato nella genetica per la macellazione della razza brasiliana Canchim, situato a Mercês, nella Zona da Mata Mineira, dimostra il potenziale strategico della comunicazione organizzativa nella gestione dell’agrobusiness e stimola altri piccoli e medi produttori rurali a investire in questo strumento.

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