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Communication et agroalimentaire

Communication et agroalimentaire

Ana Luiza R. Carvalho / Christiane Reis Milagres

39,35 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209152351
39,35 €
IVA incluido
Disponible

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Sobre IBD

Cet ouvrage relate les résultats positifs obtenus par Canchim Barro Branco grâce à la mise en œuvre d’un plan intégré de communication d’entreprise (PICE). L’histoire de cet élevage spécialisé dans la génétique de la race bovine brésilienne Canchim, situé à Mercês, dans la région de Zona da Mata Mineira, prouve le potentiel stratégique de la communication organisationnelle dans la gestion de l’agroalimentaire et encourage d’autres petits et moyens producteurs ruraux à investir dans cet outil.

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