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COMPORTAMENTO DE COMPRA DO CLIENTE NO INSTAGRAM

COMPORTAMENTO DE COMPRA DO CLIENTE NO INSTAGRAM

Sathyapriya Madesha

65,74 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202379465
65,74 €
IVA incluido
Disponible

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Sobre IBD

Os influenciadores do Instagram de todos os tipos têm uma influência notável nas diferentes intenções de compra dos consumidores online na plataforma, sendo que vários factores determinam o âmbito do seu impacto. A confiança é considerada um dos mais significativos. É evidente que a confiança nos influenciadores do Instagram está interligada com três aspectos: os sentimentos emocionais dos utilizadores em relação à pessoa, a responsabilidade social do influenciador para com a sociedade e a base de fãs do influenciador. A maioria dos utilizadores considera o boca-a-boca eletrónico muito eficaz, uma vez que faz a diferença na sua fase de pré-compra. A investigação resultou numa distinção clara entre dois tipos de e WOM, um negativo e outro positivo.

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