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Competitive Identity

Competitive Identity

Simon Anholt

48,51 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9781349352425
48,51 €
IVA incluido
Disponible

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Sobre IBD

Ever since Simon Anholt coined the phrase ’Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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