LIBROS DEL AUTOR: simon anholt

6 resultados para LIBROS DEL AUTOR: simon anholt

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  • The Good Country Equation
    Simon Anholt
    Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions The book is a must-read for anyone who cares about humanity’s shared future. H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn’t the world work? Why, despite all the power,...
    Disponible

    30,18 €

  • Competitive Identity
    Simon Anholt
    Ever since Simon Anholt coined the phrase ’Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. ...
    Disponible

    66,94 €

  • Places
    Simon Anholt
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ...
    Disponible

    66,82 €

  • Places
    Simon Anholt
    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. ...
    Disponible

    48,37 €

  • Competitive Identity
    Simon Anholt
    Ever since Simon Anholt coined the phrase ’Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. ...
    Disponible

    48,51 €

  • Brand New Justice
    Simon Anholt
    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the ’last mi...
    Disponible

    77,60 €