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Competing against Multinationals in Emerging Markets

Competing against Multinationals in Emerging Markets

Densil A. Williams

65,72 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Emprendimiento y emprendedores
ISBN:
9781137500304

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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