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International Business Blunders

International Business Blunders

Densil A. Williams

143,19 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Teoría y comportamiento organizativos
ISBN:
9781787692206

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

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  • International Business Blunders
    Densil A. Williams
    This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant. ...
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