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Chinese Local New Luxury Brands in a Digitally Empowered Era

Chinese Local New Luxury Brands in a Digitally Empowered Era

Hongbo Lai

135,87 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9789811621475
135,87 €
IVA incluido
Disponible

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Sobre IBD

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of 'what, why and how'. Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China’s local luxury industry.

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Otros libros del autor

  • Chinese Local New Luxury Brands in a Digitally Empowered Era
    Hongbo Lai
    This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of 'what, why and how'. Through the analysis of ...