LIBROS DEL AUTOR: hongbo lai

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  • Chinese Local New Luxury Brands in a Digitally Empowered Era
    Hongbo Lai
    This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of 'what, why and how'. Through the analysis of ...
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    135,87 €