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Cases in Advertising Management

Cases in Advertising Management

Donald W Jugenheimer / Larry D Kelley

120,67 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780765622617
120,67 €
IVA incluido
Disponible

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Sobre IBD

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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