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Case Studies for Industrial and Business Marketing

Case Studies for Industrial and Business Marketing

Arch GWoodside / GWoodside Arch GWoodside

184,18 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9780762301881

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Aims to help increase knowledge, skills and insights into making effective decisions in the ’bigger hall’ of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

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