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Business & Marketing Across Cultures

Business & Marketing Across Cultures

Jean-Claude Usunier / Julie Anne Lee / Vasyl Taras

91,24 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2023
Materia
Negocios internacionales
ISBN:
9781529754377
91,24 €
IVA incluido
Disponible

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Sobre IBD

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

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