LIBROS DEL AUTOR: jean claude usunier

4 resultados para LIBROS DEL AUTOR: jean claude usunier

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  • Business & Marketing Across Cultures
    Jean-Claude Usunier / Julie Anne Lee / Vasyl Taras
    An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems. ...
    Disponible

    139,65 €

  • Intercultural Business Negotiations
    Jean-Claude Usunier
    Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of negotiations: the Deal and the Relationship. Countries and cultures place different value an...
    Disponible

    105,11 €

  • International and Cross-Cultural Business Research
    Hester van Herk / Jean-Claude Usunier / Julie Anne Lee
    Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. ...
    Disponible

    121,30 €

  • AIDS and Business
    Jean-Claude Usunier / Saskia Faulk
    Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects and critically analyzes a wide range of international case studies, detailing why and how businesses take action on HIV/AIDS and providing a wealth of information on the impact of the pandemic. ...
    Disponible

    94,40 €