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Building Routes to Customers

Building Routes to Customers

Antoine Leboyer / Jean-Claude Malraison / Peter Raulerson

91,22 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781441927330
91,22 €
IVA incluido
Disponible

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Sobre IBD

What Is Routes-to-Market?.- RTM Workshop.- Market Segmentation.- Define Whole Solutions.- RTM Life Cycle.- Constructing a Route.- Go-to-Market Performance Assessment.- Connecting RTM with Corporate Strategy.- Implementing RTM Company-Wide.

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Otros libros del autor

  • Building Routes to Customers
    Antoine Leboyer / Jean-Claude Malraison / Peter Raulerson
    Building Routes to Customers explains the powerful 'Routes-to-Market' approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-ste...