LIBROS DEL AUTOR: antoine leboyer

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  • Building Routes to Customers
    Antoine Leboyer / Jean-Claude Malraison / Peter Raulerson
    What Is Routes-to-Market?.- RTM Workshop.- Market Segmentation.- Define Whole Solutions.- RTM Life Cycle.- Constructing a Route.- Go-to-Market Performance Assessment.- Connecting RTM with Corporate Strategy.- Implementing RTM Company-Wide. ...
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    91,22 €