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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

S. Gunelius

48,22 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781349367542
48,22 €
IVA incluido
Disponible

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Sobre IBD

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.

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