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Building Brand Authenticity

Building Brand Authenticity

M. Beverland

48,10 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781349368433
48,10 €
IVA incluido
Disponible

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Sobre IBD

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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  • Building Brand Authenticity
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