LIBROS DEL AUTOR: m beverland

4 resultados para LIBROS DEL AUTOR: m beverland

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  • Redesigning Manufacturing
    B. Nielsen / M. Beverland / V. Pryce
    Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector’s ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. ...
    Disponible

    48,22 €

  • Redesigning Manufacturing
    B. Nielsen / M. Beverland / V. Pryce
    Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector’s ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. ...
    Disponible

    66,80 €

  • Building Brand Authenticity
    M. Beverland
    The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. ...
    Disponible

    48,10 €

  • Building Brand Authenticity
    M. Beverland
    The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. ...
    Disponible

    121,89 €