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Brands and Consumers

Brands and Consumers

Benedetta Crisafulli / Jaywant Singh

46,76 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032443300
46,76 €
IVA incluido
Disponible

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Sobre IBD

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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  • Brands and Consumers
    Benedetta Crisafulli / Jaywant Singh
    Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. ...
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