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Branding z perspektywy windsurfingu

Branding z perspektywy windsurfingu

Hacı Ahmet Etli̇k / Yavuz YILDIZ

59,02 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208678937
59,02 €
IVA incluido
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W tej książce argumentowaliśmy koncepcję marki z perspektywy konsumentów windsurfingu. Zaufanie do marki, satysfakcja z marki, pasja do marki i lojalność wobec marki są głównymi tematami. W sporcie niszowym, takim jak windsurfing, relacje między pasją do marki, zaufaniem, satysfakcją i lojalnością odgrywają ważną rolę w rozwoju strategii marketingowych i zarządzania marką. Emocjonalne i psychologiczne więzi, jakie sportowcy nawiązują z markami, odgrywają kluczową rolę w stawaniu się przez nich lojalnymi klientami. Strategie zarządzania marką podkreślają znaczenie emocjonalnych komunikatów i doświadczeń odpowiednich dla docelowych odbiorców.

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