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Branding na perspetiva do Windsurf

Branding na perspetiva do Windsurf

Hacı Ahmet Etli̇k / Yavuz YILDIZ

59,08 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208672461
59,08 €
IVA incluido
Disponible

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Sobre IBD

Neste livro, discutimos o conceito de marca na perspetiva dos consumidores de windsurf. A confiança na marca, a satisfação da marca, a paixão pela marca e a lealdade à marca são os principais tópicos focados. Num desporto de nicho como o windsurf, as relações entre paixão pela marca, confiança, satisfação e lealdade desempenham um papel importante no desenvolvimento de estratégias de marketing e de gestão da marca. Os laços emocionais e psicológicos que os atletas estabelecem com as marcas desempenham um papel fundamental para que se tornem clientes fiéis. As estratégias de gestão das marcas sublinham a importância das mensagens e experiências emocionais adequadas ao público-alvo.

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