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Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa

Charles Blankson / Stanley Coffie

84,48 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9780367777531
84,48 €
IVA incluido
Disponible

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Sobre IBD

 This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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