LIBROS DEL AUTOR: stanley coffie

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  • Branding and Positioning in Base of the Pyramid Markets in Africa
    Charles Blankson / Stanley Coffie
     This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding. ...
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    84,48 €