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Branded Content

Branded Content

Jonathan Hardy

267,83 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Estudios mediáticos
ISBN:
9781138190412

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Sobre IBD

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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Otros libros del autor

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