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Sponsored Editorial Content in Digital Journalism

Sponsored Editorial Content in Digital Journalism

Jonathan Hardy

254,95 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Estudios de comunicación
ISBN:
9781032453545

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

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