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Branded Content and Entertainment in Advertising

Branded Content and Entertainment in Advertising

María Rodríguez-Rabadán Benito

81,64 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032316420
81,64 €
IVA incluido
Disponible

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Sobre IBD

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

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Otros libros del autor

  • Branded Content and Entertainment in Advertising
    María Rodríguez-Rabadán Benito
    This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. ...