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Branded Content and Entertainment in Advertising

Branded Content and Entertainment in Advertising

María Rodríguez-Rabadán Benito

268,31 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032316413

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Sobre IBD

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

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