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Brand Transformation

Brand Transformation

Keith Glanfield

95,52 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138064300
95,52 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
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Sobre IBD

To be of value to firms, branding must operate in the 'real' world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to change as you go, making simple branding changes that deliver a commercial differenceThis new textbook teaches students and managers how to accelerate a firms branding performance, without disrupting day-to-day business. It demonstrates how to make practical 'best-fit' changes to a firm’s branding by implementing commercially feasible branding activity to achieve commercial results. This text is essential reading for post-experience postgraduate students of marketing, practising marketers and general managers, as well as final year marketing under-graduates, with placement year experience.

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