LIBROS DEL AUTOR: keith glanfield

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  • Brand Transformation
    Keith Glanfield
    To be of value to firms, branding must operate in the 'real' world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to change as you go, making simple branding changes that deliver a commercial differenceThis new textbook teaches students and managers how to accelerate a firms branding performance, without...
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    91,47 €