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Brand Storming

Brand Storming

G. Titterton / M. Fioroni

79,02 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781349308002
79,02 €
IVA incluido
Disponible

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Sobre IBD

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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