LIBROS DEL AUTOR: m fioroni

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  • Brand Storming
    G. Titterton / M. Fioroni
    We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. ...
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    79,02 €