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Brand Breakout

Brand Breakout

Jan-Benedict E.M Steenkamp / Nirmalya Kumar

47,91 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349446735
47,91 €
IVA incluido
Disponible

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Sobre IBD

Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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