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Brand Aesthetics

Brand Aesthetics

G. Mazzalovo

134,14 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9781349340552
134,14 €
IVA incluido
Disponible

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Sobre IBD

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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