LIBROS DEL AUTOR: g mazzalovo

3 resultados para LIBROS DEL AUTOR: g mazzalovo

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  • Brand Aesthetics
    G. Mazzalovo
    Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. ...
    Disponible

    134,14 €

  • Pro Logo
    G. Mazzalovo / M. Chevalier
    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that bra...
    Disponible

    66,30 €

  • Pro Logo
    G. Mazzalovo / M. Chevalier
    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that bra...
    Disponible

    47,63 €