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Blogueiros de moda vs. jornalistas de moda

Blogueiros de moda vs. jornalistas de moda

Ellen Reimann

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209549410
66,73 €
IVA incluido
Disponible

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Sobre IBD

'Adoramos a maior cobertura possível sobre moda. Mas acho que o que é interessante para nós com este novo fenómeno de que ’todos são editores de moda, todos são escritores de moda’ é que tudo isso realmente ajuda a Vogue, porque temos acesso e compreensão da moda que, desculpem-me, mas talvez alguns blogueiros e alguns dos recém-chegados a este mundo tenham um pouco menos de experiência.' Anna Wintour, editora-chefe da revista americana Vogue, questionou com esta afirmação o entendimento de muitos blogueiros de moda sobre moda e a sua experiência na indústria da moda. A jornalista de moda Suzy Menkes também criticou, no seu artigo The Circus of Fashion, o pavoneio dos blogueiros diante das tendas da Fashion Week, a mentalidade oportunista de muitos blogueiros e a sua independência crítica perdida. Por que razão figuras da moda como Anna Wintour ou Suzy Menkes atacam os blogueiros de moda? Representantes da mídia suspeitam que as suas reações sejam motivadas por um sentimento de ameaça por parte dos blogueiros de moda. Com uma análise empírica, pretende-se avaliar a perceção mútua entre blogueiros de moda e jornalistas de moda na Alemanha.

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