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Blogerzy modowi kontra dziennikarze modowi

Blogerzy modowi kontra dziennikarze modowi

Ellen Reimann

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209551970
66,73 €
IVA incluido
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Sobre IBD

„Uwielbiamy jak najwięcej relacji z mody. Ale myślę, że to, co nas interesuje w tym nowym zjawisku, że „każdy jest redaktorem modowym, każdy jest pisarzem modowym', to fakt, że wszystko to faktycznie pomaga Vogue’owi, ponieważ mamy dostęp do mody i rozumiemy ją, co, wybaczcie mi, ale być może niektórzy blogerzy i nowicjusze w tym świecie mają nieco mniej doświadczenia'. Anna Wintour, redaktor naczelna amerykańskiego „Vogue', podważyła tym stwierdzeniem zrozumienie mody przez wielu blogerów modowych oraz ich doświadczenie w branży modowej. Również dziennikarka modowa Suzy Menkes w swoim artykule „The Circus of Fashion' skrytykowała popisywanie się blogerów przed namiotami Fashion Week, mentalność wielu blogerów polegającą na podążaniu za trendami oraz utratę przez nich krytycznej niezależności. Dlaczego autorytety modowe, takie jak Anna Wintour czy Suzy Menkes, atakują blogerów modowych? Przedstawiciele mediów przypuszczają, że ich reakcje są wywołane poczuciem zagrożenia ze strony blogerów modowych. Za pomocą analizy empirycznej należy zbadać wzajemne postrzeganie blogerów modowych i dziennikarzy modowych w Niemczech.

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