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Beyond Hofstede

Beyond Hofstede

Cheryl Nakata

132,52 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9780230202399

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks an

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Otros libros del autor

  • Beyond Hofstede
    Cheryl Nakata
    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture’s increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. ...
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  • Beyond Hofstede
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    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture’s increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. ...
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