LIBROS DEL AUTOR: cheryl nakata

2 resultados para LIBROS DEL AUTOR: cheryl nakata

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  • Beyond Hofstede
    Cheryl Nakata
    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture’s increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. ...
    Disponible

    133,79 €

  • Beyond Hofstede
    Cheryl Nakata
    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture’s increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. ...
    Disponible

    47,72 €