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Beschwerdezufriedenheit und Kundenloyalität im Dienstleistungsbereich

Beschwerdezufriedenheit und Kundenloyalität im Dienstleistungsbereich

Björn-Olaf Borth

90,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482245
90,92 €
IVA incluido
Disponible

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Sobre IBD

Am Beispiel der Pauschaltouristik analysiert Björn-Olaf Borth, welche Faktoren die Beschwerdezufriedenheit umfasst, durch welche Hebel sie gesteigert werden kann und welche Wirkung sie auf die Kundenloyalität ausübt. Die Ergebnisse verdeutlichen, dass die Beschwerdezufriedenheit von fundamentaler Bedeutung für die Kundenloyalität ist.

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