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Beschwerdemanagement im B2B-Bereich

Beschwerdemanagement im B2B-Bereich

Bettina Zeiler

30,04 €
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9783658175252
30,04 €
IVA incluido
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Sobre IBD

Das Buch beschäftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelständischer Technologieunternehmen mit Beschwerden im B2B-Bereich. Die Autorin untersucht in einer Studie die Möglichkeiten für Unternehmen, ihren Beschwerdeprozess zu verbessern und gibt auf empirischer Grundlage konkrete Handlungsempfehlungen für KMUs.

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