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Benchmarking w marketingu

Benchmarking w marketingu

Aditya Rai / Mahek Iram Qureshi / Mahendra Ingole

64,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9783639825732
64,12 €
IVA incluido
Disponible

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Sobre IBD

Książka 'Benchmarking w marketingu' bada, w jaki sposób firmy mogą mierzyć i poprawiać swoje wyniki marketingowe poprzez porównywanie strategii, procesów i wskaźników z liderami branży. Obejmuje ona różne rodzaje benchmarkingu, w tym benchmarking wewnętrzny, konkurencyjny, funkcjonalny, strategiczny, procesowy i cyfrowy. Książka przedstawia ustrukturyzowany proces benchmarkingu, od identyfikacji kluczowych obszarów i wyboru partnerów po gromadzenie danych, analizę i wdrażanie. Szczegółowo omówiono kluczowe wskaźniki wydajności marketingowej, takie jak zadowolenie klienta, udział w rynku, świadomość marki, wydajność marketingu cyfrowego oraz pozyskiwanie i utrzymywanie klientów. Wykorzystując benchmarking, organizacje mogą zwiększyć wydajność, zoptymalizować kampanie i uzyskać przewagę konkurencyjną na zmieniającym się rynku.

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