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Benchmarking im Marketing

Benchmarking im Marketing

Aditya Rai / Mahek Iram Qureshi / Mahendra Ingole

64,18 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9783639825602
64,18 €
IVA incluido
Disponible

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Sobre IBD

Das Buch 'Benchmarking im Marketing' untersucht, wie Unternehmen ihre Marketingleistung messen und verbessern können, indem sie Strategien, Prozesse und Messgrößen mit denen der Branchenführer vergleichen. Es behandelt verschiedene Arten des Benchmarking, darunter internes, wettbewerbsorientiertes, funktionales, strategisches, prozessorientiertes und digitales Benchmarking. Das Buch skizziert einen strukturierten Benchmarking-Prozess, von der Identifizierung von Schlüsselbereichen und der Auswahl von Partnern bis hin zur Datenerfassung, Analyse und Implementierung. Wichtige Marketing-Leistungskennzahlen wie Kundenzufriedenheit, Marktanteil, Markenbekanntheit, digitale Marketingleistung sowie Kundengewinnung und -bindung werden ausführlich behandelt. Durch den Einsatz von Benchmarking können Unternehmen ihre Effizienz steigern, Kampagnen optimieren und sich einen Wettbewerbsvorteil in einem sich entwickelnden Markt verschaffen.

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