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Apple

Apple

Gísli Thorsteinsson / Tom Page

55,04 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208768867
55,04 €
IVA incluido
Disponible

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Sobre IBD

La ricerca si concentra sul perché le persone acquistano determinati prodotti e se fattori come l’età cambiano il modo in cui i marchi e i prodotti vengono percepiti e acquistati. Questa domanda di ricerca sarà applicata alla società americana di elettronica Apple. I prodotti su cui si concentrerà sono iPod, iPhone e MacBook. Il marchio sarà esaminato per identificarne gli effetti sugli acquisti dei consumatori e scoprire cosa motiva i potenziali e attuali clienti ad acquistare questi prodotti di marca.

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