Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Apple
Apple

Apple

Gísli Thorsteinsson / Tom Page

55,04 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208768867
55,04 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

La ricerca si concentra sul perché le persone acquistano determinati prodotti e se fattori come l’età cambiano il modo in cui i marchi e i prodotti vengono percepiti e acquistati. Questa domanda di ricerca sarà applicata alla società americana di elettronica Apple. I prodotti su cui si concentrerà sono iPod, iPhone e MacBook. Il marchio sarà esaminato per identificarne gli effetti sugli acquisti dei consumatori e scoprire cosa motiva i potenziali e attuali clienti ad acquistare questi prodotti di marca.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...

Otros libros del autor

  • Lojalność wobec marki i projektowanie produktu w preferencjach zakupowych konsumentów
    Gísli Thorsteinsson / Tom Page
    Lojalność wobec marki, w marketingu, polega na zobowiązaniu konsumenta do ponownego zakupu lub innego dalszego korzystania z marki i może być wykazana poprzez wielokrotne kupowanie produktu lub usługi lub inne pozytywne zachowania, takie jak rzecznictwo ustne (Dick i Basu, 1994). W dzisiejszych czasach prawie niemożliwe jest znalezienie konsumenta, który nie posiada ani jednego...
    Disponible

    49,74 €

  • Markentreue und Produktdesign in den Kaufpräferenzen der Verbraucher
    Gísli Thorsteinsson / Tom Page
    Markentreue im Marketing besteht aus der Verpflichtung eines Verbrauchers, die Marke erneut zu kaufen oder anderweitig weiter zu nutzen, und kann durch wiederholten Kauf eines Produkts oder einer Dienstleistung oder durch andere positive Verhaltensweisen wie Mundpropaganda nachgewiesen werden (Dick und Basu, 1994). Heutzutage ist es fast unmöglich, einen Verbraucher zu finden, ...
    Disponible

    49,74 €

  • Fedeltà al marchio e design del prodotto nelle preferenze di acquisto dei consumatori
    Gísli Thorsteinsson / Tom Page
    La fedeltà al marchio, nel marketing, consiste nell’impegno del consumatore a riacquistare o comunque a continuare a utilizzare il marchio e può essere dimostrata dall’acquisto ripetuto di un prodotto o servizio, o da altri comportamenti positivi come la promozione del passaparola (Dick e Basu, 1994). Al giorno d’oggi, sarebbe quasi impossibile trovare un consumatore che non po...
    Disponible

    49,68 €

  • Lealdade à marca e conceção do produto nas preferências de compra dos consumidores
    Gísli Thorsteinsson / Tom Page
    A lealdade à marca, em marketing, consiste no empenhamento de um consumidor em voltar a comprar ou continuar a utilizar a marca e pode ser demonstrada através da compra repetida de um produto ou serviço, ou de outros comportamentos positivos, como a defesa da marca boca a boca (Dick e Basu, 1994). Nos dias de hoje, é quase impossível encontrar um consumidor que não possua um ún...
    Disponible

    49,74 €

  • Fidélité à la marque et conception du produit dans les préférences d’achat des consommateurs
    Gísli Thorsteinsson / Tom Page
    En marketing, la fidélité à la marque consiste en l’engagement d’un consommateur à racheter ou à continuer d’utiliser la marque et peut se manifester par des achats répétés d’un produit ou d’un service, ou par d’autres comportements positifs tels que le bouche-à-oreille (Dick et Basu, 1994). De nos jours, il serait presque impossible de trouver un consommateur qui ne possède pa...
    Disponible

    49,74 €

  • Apple-Marke oder -Produkt?
    Gísli Thorsteinsson / Tom Page
    Die Untersuchung befasst sich mit der Frage, warum Menschen bestimmte Produkte kaufen und ob Faktoren wie das Alter die Art und Weise verändern, wie Marken und Produkte wahrgenommen und gekauft werden. Diese Forschungsfrage wird auf das amerikanische Elektronikunternehmen Apple angewendet. Im Mittelpunkt stehen die Produkte iPod, iPhone und MacBook. Die Marke wird untersucht, u...
    Disponible

    55,10 €