Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Appelli alla paura nell’etichettatura dei pacchetti di sigarette
Appelli alla paura nell’etichettatura dei pacchetti di sigarette

Appelli alla paura nell’etichettatura dei pacchetti di sigarette

Justina Perednyte / Roberta Jablonskyte

109,17 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209202032
109,17 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Lo scopo di questo studio è comprendere gli atteggiamenti e le convinzioni degli adolescenti lituani nei confronti dell’etichettatura delle sigarette utilizzando il metodo di ricerca quantitativo. Lo studio si basa sulle teorie dell’appeal alla paura. La parte principale della relazione si basa sulla Teoria della motivazione alla protezione (PMT), che sostiene l’esistenza di relazioni lineari positive tra paura e persuasione. La parte empirica di questo rapporto è stata realizzata in Lituania nel marzo 2012. I soggetti dello studio in questione erano adolescenti lituani di età compresa tra i 12 e i 18 anni. Sono stati intervistati in totale 442 rispondenti. I risultati dello studio rivelano che più l’immagine riportata sul pacchetto di sigarette che informa sulle malattie causate dal fumo è minacciosa, più è efficace nella prevenzione del fumo.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Angstappelle auf Zigarettenpackungen
    Justina Perednyte / Roberta Jablonskyte
    Ziel dieser Studie ist es, die Einstellungen und Überzeugungen litauischer Jugendlicher gegenüber der Kennzeichnung von Zigarettenpackungen mithilfe quantitativer Forschungsmethoden zu untersuchen. Die Studie basiert auf Theorien zum Angstappell. Der Hauptteil des Berichts stützt sich auf die Protection Motivation Theory (PMT), die einen positiven linearen Zusammenhang zwischen...
    Disponible

    109,17 €

  • Apelos ao medo na rotulagem das embalagens de cigarros
    Justina Perednyte / Roberta Jablonskyte
    O objetivo deste estudo é compreender as atitudes e crenças dos adolescentes lituanos em relação à rotulagem dos cigarros, utilizando o método de pesquisa quantitativa. O estudo baseia-se nas teorias do apelo ao medo. A parte principal do relatório baseia-se na Teoria da Motivação para a Proteção (PMT), que afirma a existência de relações lineares positivas entre o medo e a per...
    Disponible

    109,20 €

  • Odwołania do strachu w oznakowaniu opakowań papierosów
    Justina Perednyte / Roberta Jablonskyte
    Celem niniejszego badania jest zrozumienie postaw i przekonań litewskich nastolatków wobec oznakowania papierosów przy użyciu ilościowej metody badawczej. Badanie opiera się na teoriach odwołujących się do strachu. Główna część raportu opiera się na teorii motywacji ochronnej (PMT), która zakłada pozytywny liniowy związek między strachem a perswazją. Część empiryczna niniejszeg...
    Disponible

    109,20 €

  • Appels à la peur dans l’étiquetage des paquets de cigarettes
    Justina Perednyte / Roberta Jablonskyte
    L’objectif de cette étude est de comprendre les attitudes et les croyances des adolescents lituaniens à l’égard de l’étiquetage des paquets de cigarettes à l’aide d’une méthode de recherche quantitative. L’étude s’appuie sur les théories de l’appel à la peur. La partie principale du rapport repose sur la théorie de la motivation à la protection (PMT), qui postule l’existence d’...
    Disponible

    109,20 €