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Apelos ao medo na rotulagem das embalagens de cigarros

Apelos ao medo na rotulagem das embalagens de cigarros

Justina Perednyte / Roberta Jablonskyte

109,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209212277
109,20 €
IVA incluido
Disponible

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Sobre IBD

O objetivo deste estudo é compreender as atitudes e crenças dos adolescentes lituanos em relação à rotulagem dos cigarros, utilizando o método de pesquisa quantitativa. O estudo baseia-se nas teorias do apelo ao medo. A parte principal do relatório baseia-se na Teoria da Motivação para a Proteção (PMT), que afirma a existência de relações lineares positivas entre o medo e a persuasão. A parte empírica deste relatório foi realizada na Lituânia em março de 2012. Os sujeitos do estudo em questão foram adolescentes lituanos de 12 a 18 anos. Um total de 442 inquiridos foi pesquisado. Os resultados do estudo revelam que quanto mais ameaçadora for a imagem colocada numa embalagem de cigarros e que informa sobre as doenças causadas pelo tabagismo, mais eficaz ela é para a prevenção do tabagismo.

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