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Analyzing Children’s Consumption Behavior

Analyzing Children’s Consumption Behavior

Analyzing Children's Consumption Behavior

Jony Haryanto / Luiz Moutinho

216,52 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781522509936
216,52 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
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Sobre IBD

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

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