LIBROS DEL AUTOR: jony haryanto

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  • Analyzing Children’s Consumption Behavior
    Jony Haryanto / Luiz Moutinho
    To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing produc...
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    216,52 €