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An Overview of the Public Relations Function

An Overview of the Public Relations Function

An Overview to the Public Relations Function

Bowen Shannon Bowen / Rowlins Brad / Shannon A. Bowen / Shannon ABowen

16,61 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781606490990
16,61 €
IVA incluido
Disponible

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Sobre IBD

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

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